Bridging Minds is an anti-stigma campaign focused on issues of mental illness.
There are a number of media elements to the Bridging Minds project. The center pieces are three immersive video experiences which provide the viewer with a sense of what it’s like to have either Schizophrenia, Anxiety Disorder, or Bi-Polar Disorder. We combined a first person camera perspective and binaural sound design to achieve the sensory immersion – wear headphones while watching.
We also produced a documentary short about mental illness, and a commercial / teaser for the campaign.